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Logo & book design

editorial
A buen paso

When Arianna Squilloni told me back in 2008 that she would start her own publishing house, I spontaneously offered her to take care of the logo.

‘A buen paso’ means more or less ‘Walking steadily’, or to put it in Arianna’s words:
A buen paso is a walk in a somewhat accelerated way, because there is soo much to see and to discover in this world that, driven by curiosity, it’s impossible to stop walking –both physically and metaphorically. Without running though, for not loosing everything, because the actual speed of a steady walk is relative to the environment, to the atmosphere, to the speed of thought that usually needs to be slow and needs silent spaces to condense.

CASTELLANO
A buen paso representa un caminar de manera un tanto acelerada y es que hay tanto por ver, conocer y descubrir en este mundo que, empujados por la curiosidad, no se puede dejar de andar física y metafóricamente. Sin correr, eso sí, que luego se lo pierde uno todo, y es que la velocidad real de un ir a buen paso es también relativa, al entorno, al ambiente, a la velocidad del pensamiento que acostumbra ser pausado y necesita espacios de silencio para condensarse.

 

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